About Etymon Group

Wendi Swanson is an internationally recognized strategic leadership consultant, facilitator, and program developer, with a focus on unleashing the heartbeat of organizations—its people. Through authenticity and intentionality (with a little edge!), Wendi encourages a human-centered approach to growth, dials down on change systems, and redefines what it means to be a leader.

For the last two decades, she has worked with executive leaders to develop high-potential teams and organizational growth strategies. Wendi also gets to the core of change by working directly with management and frontline to create growth at all levels of the organization. As a sought-after expert, Wendi gets to the root cause of what’s holding a team back and creates a model for change. She has facilitated workshops using simultaneous (concurrent) translation in Russian, French and Spanish and has worked with companies in Russia, Canada, Mexico, Argentina, Korea, and the United States. In 2016, Wendi Swanson founded The Etymon Group to continue to provide organizations with quality training, change leadership and ultimately prove that there is ROI in investing in the development of people.

She has worked with companies such as Godiva Chocolatier, Best Buy, Yankee Candle, Ashley Furniture, David Yurman, La-Z-Boy Furniture, and more. Wendi has a Bachelor of Science in Business Administration and Marketing from the University of Northern Colorado, Greeley. Wendi currently lives in Orlando.

 Wendi’s areas of expertise include:

• Retail + Customer Experience
• Retail + Management 
• Selling Skills Training
• Leadership Development 
• Business + Entrepreneurship