Welcome to Etymon Group

Introduction to Etymon Group

The Etymon Group works with executive leaders, management, and frontline staff to develop a sustainable growth model to create and implement change (not just talk about it!) by focusing on the root of what drives your business–the people. Often, leaders in all phases of company growth see the intrinsic value of investing in marketing to increase brand awareness, product strategy to ensure having products and services the consumer wants. Too often, they don’t see the return on investment in the training and development of their people. Companies and organizations at every stage of growth know the value of investing in marketing, location, or product development; what if a business or leader spent that same time and money investing in their people?

With the help of strategic leadership consultant Wendi Swanson and The Etymon Group, leaders can learn how to put a greater emphasis on unleashing the potential of their people for increased productivity and success. It’s about creating a culture that intentionally utilizes individual strengths, nurtures unique skill sets, and elevates human performance. The Etymon Group works closely with individuals in organizations to ensure accountability in the development of team members and to produce a customized scorecard that measures ROI. Potential is trackable! Tracking potential is critical; what gets tracked gets done! When organizations shift from simply generating revenue to growing it through the alignment of people to process, real change occurs.

The Etymon Group gets to the root of what’s causing disruptions in organizations, focusing on changing behaviors to allow individuals to flourish, and developing more effective leaders. Through consulting, workshops, and speaking engagements, Wendi and The Etymon Group provide greater insight and visibility into the inner workings of your business and help to define the path forward.

The Etymon Group team identifies the barriers that prevent cohesive work environments, develops skills to tackle your organization’s biggest pain points, develops and delivers long-term sustainable growth strategies. Through the facilitation and implementation of tangible outcomes, leaders will redefine their roles, learn about best practices, and encourage the development and growth of their teams. We transform leaders and their teams, implement change structures, and develop effective processes for growth to allow organizations to reach new heights.

The Core of the Etymon Approach

Our expertise is on ensuring your company produces the results you envision. The Etymon Group partners with the senior leadership team to identify the greatest business opportunities, define the vision, the strategy that creates momentum. We then customize a scorecard that tracks the specific key performance indicators that prove the ROI.

We then create varied learning experiences to align teams and create belief in the strategy to be executed. Once your teams know what to do, how to do it and believe in the plan, they will do what it takes to make it happen.

Areas of expertise include:

Retail + Customer Experience
Retail + Management
Selling Skills Training
Leadership Development
Business + Entrepreneurship

Here's What Others Are Saying

“My success as a leader would not have been possible without collaborators like Wendi Swanson. I have partnered with Wendi to lead performance enhancement initiatives in multiple companies I have led. Her curiosity and desire to collaborate with our teams has been the secret to success. I live by the motto, ‘I want to get it right and not be right.’ This counts on having the opportunity to work with people like Wendi who operate that way too.

Wendi’s passion and commitment to inspiring and teaching has been fun to watch. Her superpower is her ability to turn sceptics into raving fans. I have worked with Wendi over the past 20+ years in the wireless retail industry, three different companies in three different growth stages; a consumer category early in the early growth stage, a new entrant to a mature category, and a mature retailer in a mature market. In all three business stages, we experienced 20-30% sales gains.”

Bruce Herscovici, Managing Partner
Mile End Retail Group

“When we first partnered with Wendi Swanson, we had 8 stores and were new entrants to an incredibly fast-growing retail category. In under one year, Wendi helped us grow our year-over-year business by over 10%, our attachment numbers increased over 25% both in accessories and services (range and lessons), This has helped us to fund expansion and has provided a replicable system to open new stores. We now have 32 locations in 7 states. We continue to gain market share, putting many of our competitors who are not focusing on an enhanced customer experience out of business.”

Tom Willingham, Owner/CEO

Range USA (formerly Shoot Point Blank)

“Our partnership with Wendi Swanson was exactly what our retail space needed to grow our business; from the needs analysis right through to the design and execution of our Store Manager Excellence Program. As a new retailer in a mature category, the implementation program was instrumental in helping us to align our organization’s communication, processes, and customer experience. The implementation provided the foundation to help us provide a differentiated team and client experience while helping us to successfully open new stores.
These now common language, tools and organizational mindset are the fundamental standards that align our store support functions and sales force. Wendi and team led the implementation of systems that have helped create sustainable behavioral changes on the lease line resulting in continuous sales growth, productivity and customer satisfaction.”

Michael Cioffi, Director of Marketing, Merchandising and Communications

WOW! mobile boutique

“Working with Wendi has been an absolute pleasure and an enriching experience for our company. Her professionalism, dedication, and expertise have truly made a significant impact on our team and our business as a whole.

From the moment she stepped in, it was evident that she was not only incredibly knowledgeable but also genuinely passionate about supporting us to succeed.

Working with her, our team has seen great improvements in our retail customer experience. Her ability to tailor her training methods to suit our specific needs has been invaluable. What sets Wendi apart is not just her expertise, but her work ethic, strong communication skills and professionalism.

We are truly grateful for Wendi’s contributions to our company’s success, and we look forward to continuing our partnership with her in the future.”

Chau Lui, Co-Owner

Paris Jewellers